Using Google Web Fonts to Make the Web More Beautiful (and Functional)
A. Dawn Shaikh, Senior User Researcher, Google, Inc. Summary. The state of web typography is undergoing a change as web fonts become more prevalent. Website designers and developers now have many...
View ArticlePatterns of Information Sharing Among Inner and Outer Social Circles
Justin W. Owens, A. D. Shaikh, & B. S. Chaparro Summary. With the proliferation of social networking applications, sharing information online has become more common for information that users...
View ArticleComparing the Highlight Feature on E-Readers: Kindle vs. Nook
M. Phan & J. Teves Summary. The rising demand of owning a light-weight, portable device that can hold an entire library’s worth of books has created a growing market of electronic reading devices....
View ArticleAre Users Blind to Text Advertisements?
Justin W. Owens Summary. This study examined whether the phenomena of banner blindness also applies to text advertisements. Twenty-five participants completed search tasks on a mock travel website....
View ArticleGoogle Chromebook in an Academic Environment: Yea or Nay?
M. C. Phelps & J. W. Owens Summary. This article looks at the effectiveness of the Google Chromebook from the perspective of five individuals from various academic backgrounds. Chromebook is an...
View ArticleHow do Users View Search Results Presented in a Grid Layout?
By C. Siu & B. Chaparro Summary. Previous research has shown that users scan traditional text-based Web pages using an “F-shaped” pattern. Evidence of this pattern exists because of the...
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